Jay Midnyte

Dipset's Juelz Santana is about to launch his knew RoyElz clothing line this winter. It will expand his rockstar look and skull-n-bones style and will make it's debut at the famed Magic's Fall Marketplace convention in Las Vegas this February.

RoyElz will be a family line with his mom, Deborah James, and aunt, Laura Tyler, as partners.

Juelz is also planning to release his third solo album, Born To Lose, Built To Win (The Reagan Era) soon. It doesn't have a release date yet.

"This upcoming album will show my growth as an artist," says Santana. "This time around, I'm talking about survival, maintaining my lifestyle and overcoming the obstacles and challenges life brings. The beats will be harder and the lyrics are tighter."